
Designing AtlasArc — a career management app that transforms logistical overwhelm into daily momentum.







I needed to know if my own struggle was a common one or just a personal hurdle. I began with secondary research digging into reports from the U.S. Bureau of Labor Statistics, news articles, professional forums, and how AI and ATS were changing the game. This led to my first significant challenge: the problem space was enormous.

The Job Search Challenge

A Shifting Landscape

The Emotional Toll
Next I wanted to validate my hypothesis and understand this pressure first through my own primary research. I conducted 3 in-depth interviews.
These are some quotes from participants…
"Every company wants you to apply differently. I have to double check and triple check if everything was auto-filled correctly."
On disjointed application processes
"I spend hours updating my files just to hit send, and then… nothing."
On the exhaustion of tailoring materials
"I never track… I just send it and then many times I forget I sent it."
On the absence of an effective tracking system
"The worst part is waiting. I send something in, and then it's just silence."
On emotional drain and lack of feedback

The Pivot

The Transitioner
The Lifelong Learner



With the core features defined, I mapped out the User Flow to ensure that navigating the logistical "chaos" felt like a single, streamlined journey. The goal was to create a "Confidence Boost Loop" where administrative tasks—like tracking an application or uploading a file—seamlessly trigger positive reinforcement and momentum.


With my features and flow decided, I started sketching screens with pencil and paper to quickly iterate on the core layout. This low-fidelity stage allowed me to focus on the essential user experience before moving into digital design.
A pivotal decision during this phase was to gamify the career growth experience. By reframing the growth as an exploratory journey which was complete with "Growth Forests" and "Job Quest Islands." I transformed a stressful, logistical process into a nature-inspired path of career development. This visual metaphor moves away from cold, numerical metrics and instead uses "visual growth" to provide the validation and momentum.
To ensure these concepts actually resonated with users, I conducted guerrilla testing with my initial sketches. This rapid testing led to several critical refinements:


Simplifying Navigation:
I reduced immediate cognitive load by streamlining the navigation bar to four primary career tasks, removing non-essential icons like settings to keep the user focused.
I transformed full-page celebration screens into contextual pop-up overlays. This ensures the user receives a motivational boost for their "small win" without being pulled away from their current workspace.





Defeating the Blank Page:
Recognizing that starting is often the hardest part, I implemented "Goal Suggestions" to eliminate the pressure of a blank input field and help users take their first step with confidence.



The visual identity is centered on "Grounded Energy," balancing professional stability with the momentum needed for a continuous career journey.




Before
After
To ensure the high-fidelity design was as functional as it was visual, I conducted two rounds of usability testing focusing on core career management tasks.
Round 1: Identifying Friction
While the nature-inspired theme had strong emotional resonance, the first round revealed two critical navigation "blind spots":

100% of participants were confused by the name "Archive Caves," associating it with old, hidden storage rather than active file management.
The "Archive Caves" Confusion:

Interaction Blind Spot:
Multiple users struggled to mark goals as "completed" because they did not realize the goal cards were interactive, clickable buttons.
The second round of testing confirmed that the refinements significantly improved the user experience:
Intuitive Navigation: Renaming the file hub and adding visual signifiers (chevrons) made the flow much more intuitive.
Emotional Resonance: Users connected strongly with the "nature feel" and the calming aesthetic.
Gamification Success: The "tree-growing" mechanic in the Growth Forest and the use of streaks were highly praised as powerful motivators for maintaining daily momentum.





